About The Author

Jo is a Sydney-based beauty writer and marketing professional with 25 years’ experience in the cosmetics and skincare industry across London and Sydney.

With a degree in Marketing and Communications and an early career in fashion and magazines, Jo’s passion for all things beauty led her to work with some of the industry’s most renowned names—from Christian Dior, Estée Lauder and Jo Malone London to leading professional skincare brands including Pevonia, Phytomer and HUBISLAB.

A self-confessed beauty devotee and trusted expert in her field, Jo has spent the past 18 years with Beauty Collective (formerly Universal Aesthetics), where she is now Senior Marketing, PR and Content Manager. She creates educational content, brand campaigns, and trusted beauty advice designed to help readers navigate the world of skincare with confidence.

When she’s not writing features or answering your burning beauty questions, you’ll find Jo trialling the latest treatment, testing new formulas, or chasing after her two gorgeous kids and their four-legged fur baby.